Ordering a glass of a particular new beer on P&O Cruises will have a longer lasting impact than just the refreshment of the customer after the line signed on as the founding national partner of The Good Beer Co, a social enterprise beer brewer with humanitarian ambitions.
As part of the social venture, the tie-up will see a minimum of half the profits from sales of the new “Great Barrier Beer” – a mid-strength pale ale – contributed to the Australian Maritime & Conservation Society, which works to address and work to remedy and minimise coral bleaching in Australia’s Great Barrier Reef.
P&O Cruises is the most frequent visitor among passenger cruise lines to the Great Barrier Reef, with the line sailing regularly along the Queensland coast, visiting ports up and down the length of the reef from Gladstone to Cairns and Port Douglas.
The line is now inviting all of its guests to “have one for the Reef” by enjoying a glass of Great Barrier Beer and in turn contributing to the preservation of the iconic Aussie landmark. All five ships in the P&O Cruises fleet are now stocked with the beer, which is available at each onboard bar and restaurant, charged either on a per-glass basis or as part of existing and new drinks packages which can be purchased prior to your cruise or after boarding.
The Good Beer Co is working closely with fellow craft brewers in Queensland including its partner for Great Barrier Beer – Bargara Brewing Company – to develop four more beer varieties which will each also contribute to other charitable or humanitarian causes.
“Our guests can now sit on the ship’s open deck enjoying a craft Great Barrier Beer and, at the same time, taking their own small step to give back to the Reef. So they can ‘have one for the Reef’ responsibly, knowing they are helping contribute to a worthy cause,” P&O Cruises president Sture Myrmell commented.
“The Great Barrier Reef needs our help now more than ever. We hope that everyone who likes a beer will help protect the Reef by supporting Great Barrier Beer. It is great to see P&O Cruises getting on board by stocking this good beer that does good,” said Australian Marine Conservation Society director Darren Kindleysides.