A Princess Cruises travellers enjoys some snorkelling during a shore excursion.

Long regarded as not being competitive with external tour operators on shore excursion pricing, one cruise line has taken a step to remedy this by introducing a worldwide ‘Best Price Guarantee’ to encourage travellers to book their land tours direct with their ship.

Available in almost all countries across the globe (except Asia, Southeast Asia and Japan) on thousands of shore tours on 18 ships, Princess Cruises will now guarantee the best price can be obtained on identical shore excursions if booked through the ship. If passengers find a lower price elsewhere, they will receive 110% of the difference in the form of non-refundable credit to use onboard the ship on other purchases and expenses.

Private chauffeured cars and vehicles rented by individuals or groups for day touring are also not included in the guarantee. While not specifically exempt from the price guarantee, shore tours booked under Princess Cruises’ partnerships with The Discovery Channel and Animal Planet have been privately developed and cannot be booked externally anyway.

Shore excursions are a highly competitive field in many ports around the world, with travellers actively seeking the best prices.
Shore excursions are a highly competitive field in ports around the world, with travellers actively seeking the best prices.

To take advantage of the price guarantee, guests must be actively searching for their shore excursions prior to their cruise departing. It does not apply once onboard the ship.

Guests must book their shore tour through Princess Cruises directly prior to sailing, and if they find a lower price on the same tour with an external tour operator, they can contact a Price Match request to the Shore Excursion Team at least seven days prior to sailing by downloading a form HERE and emailing it to shoreexcursions@princesscruises.com for a review. This is then assessed and guests are notified of the outcome within two business days and the credit (if any) applied.

For a detailed article exploring the pros and cons of booking cruise shore excursions direct with the cruise line and with external tour operators, CLICK HERE.