Royal Suite class cruisers booked on the newest and largest Royal Caribbean ships around the world already have access to the recently introduced ‘Genie’ – more traditionally known as a butler or personal concierge – once onboard. However in a new development this week, the service has been expanded to be made available virtually to guests via their smartphones or tablet devices prior to embarkation.
The cruising giant has teamed up with mobile and text customer engagement specialist firm Benbria and its patented Loop system to allow travellers with confirmed suite reservations to connect with their Genie prior to boarding and also while off the ship during their voyage.
Once a booking is confirmed and paid in full, travellers are introduced to the Genie, through whom they are able to personalise their holiday with special dining reservations, seats at the most popular evening performances, tickets to the most popular shore excursions as well as any particular personal amenities a guest may like in their suite. The service also allows guests to notify the line of their anticipated arrival time at the port to ensure they are met on arrival and whisked through all the embarkation procedures via the priority VIP line.
Among these services and more, the Genie is able to provide personalised experiences across the ship and onshore tailored to a guest’s requirements. The level of detail goes all the way to planning a date night onboard through to having a guest’s favourite wine ready to serve upon their arrival or return to their suite.
Furthermore, the Royal Caribbean Genie gets to know the guests it is looking after, learning their particular mannerisms such as what time they might like their morning coffee, juice or beverage, preferred room temperatures, favourite pillows, pre-dinner canapes and more. Extra services provided include luggage handling, unpacking and packing, laundry, pressing, shoe shining and more.
At different times of the day, the Genie will be dressed to suit the occasion and in line with the particular time of day he or she interacts with guests. This may vary from a Hawaiian shirt and shorts when the ship is visiting an island to a modern, formal look at dinner time. This is aimed at helping guests to relax in the knowledge they are being looked after by more of a personal assistant than a conventional or overly posh butler.
Launched this past May, the “Royal Genie” is a special service open to guests staying in the Royal Loft, Owner’s Loft, Grand Loft and Sky Loft balcony suites as well as the Four Bedroom Family Suite and Aquatheatre Balcony Suite. It has currently been rolled out on the line’s mega-ships Harmony of the Seas, Oasis of the Seas and Allure of the Seas as well as Quantum of the Seas, Anthem of the Seas and Ovation of the Seas, which will sail a three-month season in Australian waters this coming summer.