Kids and their families will soon have an opportunity to leave their Carnival cruise with a new member of the family in the form of a plush teddy bear after Carnival Cruise Line joined forces with the Build-A-Bear Workshop to open new outlets on its fleet of 25 ships worldwide.
To be rolled out across the entire fleet within the next year, the Build-A-Bear Workshop will be open first on the 3,646-passenger Carnival Dream, which currently sails round-trip voyages of up to nine days from New Orleans in the United States. There is no confirmed date for its implementation on Carnival Spirit or Carnival Legend in Australia, however it is understood a one-year time frame is in place for the concept to appear across the fleet.
The exclusive partnership between the two brands will allow kids of all ages an opportunity to design and construct a brand new teddy bear. Similar to the concept’s 18 and-based stores in shopping centres around Australia, bears will be able to be fully customised with a range of outfits, accessories, shoes, hats and even swimmers and sunglasses, to suit the cruise style. If a bear isn’t preferable, guests can design their own monkey, turtle, leopard or something else to take home – whichever takes their fancy.
Build-A-Bear Workshops will be pop-up outlets (not a store built into the interior of the ship itself), located inside the Camp Ocean Kids Club. It will be open during designated times of each day and will feature all the steps required to walk away with a completed project, including the soft stuffing process to make each bear as soft & cuddly as a customer prefers. In addition, special Build-A-Bear Workshop parties will take place on each cruise, with bear-themed snacks and giant bears available for photo opportunities.
Items will start from US$20 each (AU$27, however pricing on Carnival’s Australian ships hasn’t been determined yet), with accessories and clothing starting from US$5 (AU$6.70). Each bear made will come with a “birth certificate” immortalising the date it was created, along with a drawstring bag. Kids can even record an individual voice soundtrack for their bear thanks to sound chips inside each one.