In recognition of International Women’s Day yesterday and its associated #PledgeforParity social media campaign, Cunard’s Queen Victoria was bathed in a purple hue from sunset until midnight yesterday during its scheduled visit to Sydney, part of its 120-night world voyage.
The ship has just returned from an eight-night cruise to Hobart and Kangaroo Island and will now head to New Zealand to continue its global circumnavigation.
After spending the day at dock draping a 60-metre long banner with the hashtag on its hull, the campaign continued into an evening event held onboard and hosted by Carnival Australia (which oversees Cunard) executive chairman Ann Sherry. The Australian cruise and business icon was recently named the winner of the 2015 Australian Financial Review and Westpac ‘100 Women of Influence Awards’.
International Women’s Day is a global movement designed to highlight the many and varied important social, economic, political and cultural achievements of women. Speaking at last night’s function onboard, Ms Sherry said the success of the global movement was an indication more needed to be done to ensure gender equality in the workplace.
“We need to ensure that this day is more than a symbol – we need to use it as an opportunity to revitalise the activism that became the catalyst for International Women’s Day itself more than a century ago, so that we can address the challenges that remain.”
CLICK HERE to take a photo tour of Queen Victoria.