China will welcome its own custom-designed and fitted out Norwegian Cruise Line ship as the line today confirmed the widely-speculated name Norwegian Joy will adorn the hull of its first dedicated push into the booming Chinese cruise market. The ship’s translated name will be 喜悦号 (Xǐ Yuè Hào) and will reach its home destination in time for next summer.
Purpose-built for Chinese guests, the ship is aimed at helping passengers “Experience Paradise on the Sea” through a customised version of Norwegian’s Freestyle brand of cruising, which encourages guests to design their own experience by eating when they like, where they like and with whom they like, in a resort-style floating holiday hub. To assist in promoting the ship in its local market, Norwegian Cruise Line has also unveiled a new brand, logo and tagline, inviting guests to enjoy a “Promising, Exclusive and Authentic” cruise line.
At a capacity of 3,900 guests, Norwegian Joy will feature Chinese entertainment, curated dining venues including local and international options, duty-free boutique shopping outlets and onboard activities designed to suit Chinese interests.
“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” Norwegian Cruise Line CEO Frank Del Rio commented.
“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today,” senior vice-president and China managing director David Herrera added.
Norwegian Joy will be the second of four ships in the Breakaway Plus class which began with the launch last October of Norwegian Escape, which now sails year-round from Miami, Florida and was christened in a star-studded ceremony headlined by global rap star Pitbull.
The second ship in the Breakaway Plus class was originally named Norwegian Bliss, the winning entry from a social media contest conducted last year, however this name will now transfer to the third and next in line, due for delivery in 2018.