Princess Cruises will move to brighten up the exterior of its fleet, joining the likes of Norwegian Cruise Line and Star Cruises with colourful new artwork on to the hull of its ships, beginning with its newest ship Majestic Princess upon the vessel leaving its Italian shipyard. The brand’s long-standing ‘Sea Witch’ logo, which has been in use for half a century, will gradually be applied to the entire Princess fleet during scheduled dry docks.
The modern incarnation of the brand’s logo is intended to reinforce the premium nature of its onboard product and will now be showcased in the 360 ports around the world Princess ships regularly visit.
Princess Cruises President Jan Swartz said she was excited to launch the new hull art across the fleet.
“Now our ships sail to more than 360 ports of call worldwide and will be instantly recognised from afar. As the very first cruise ship built for China, we take great pride that Majestic Princess is our first ship to proudly display our new livery design,” Ms Swartz said.
The announcement comes as Majestic Princess reaches a major milestone in its construction, floated out of yard at the Fincantieri shipyard in Monfalcone, Italy. The 141,000-tonne vessel, which shares design DNA with sister ships Royal Princess and Regal Princess, is the newest and largest ship to be constructed exclusively for the Chinese market and will offer a bevy of features for the Chinese market, to be released in coming months.
Majestic Princess will launch briefly in Europe in 2017 for a limited number of sailings under the traditional Princess offering, before the ship relocates to its new Shanghai year-round home port, complete with a Chinese focused onboard passenger experience.
Bookings are now open for the ship’s limited European season via your travel agent.