Artworks reflecting ancient and modern European and Asian history as far back as the Middle-Ages will begin appearing onboard Holland America Line ships as part of a new partnership between the line and popular Dutch museum Rijksmuseum.
The museum was originally founded in The Hague in 1800 but is now located in Amsterdam. Following an extensive ten-year renovation, the museum reopened in 2013 and attracts more than 2.5 million visitors each year. It houses more than one million items dating back as far as 1200A.D, with around 8,000 items currently on display. Works by Dutch artists Rembrandt, Frans Hals, Johannes Vermeer and Jan Steen are available to view.
The ‘Rijksmuseum at Sea’ onboard initiative will feature reproductions of some of the museum’s finest and most popular exhibits. Artefacts will debut first on MS Oosterdam and will be added to the ship during a scheduled drydock in April, expanding across the fleet over the next few years. In addition, cultural activities will take place throughout the ship in the form of guided art workshops.
In addition, videos detailing the stories behind original works of art housed in the museum will be available to view on stateroom televisions, while presentations from real Rijksmuseum employees will take place on select voyages. Branded merchandise reflecting museum artefacts will also be available to purchase in ship stores.
“Great works of art have always been the centerpiece of our onboard décor, and we’re excited that this partnership with Rijksmuseum will add some spectacular reproductions to our collection of more than 1,300 pieces fleetwide,” Holland America Line President Orlando Ashford commented.